The fashion color trends in India
With the end of the 20th century reached the end of all the hype that has created a more practical and pragmatic and has a more stable fashion industry.
In the 50, 60 and 70, the fashion scenario in India was not exactly colorless. It was very exciting, very stylish and elegant. There were designers, models, stars or fashion design labels that the country could show. The value of a garment was judged by its style and fabric and it did not.
It was regarded as ever so chic and trendy to approach any unknown extent, which could make a dress for a few rupees, providing the perfect fit finish, and style. The grand dame of society, which led him, was proud of getting a good deal and to give his name to the final result.
In the 60's, tight 'kurtas',' high churidars and hairstyles were a trend among the ladies. It was an era full of naughtiness and celebration of the arts and music and cinema, manifested by the release of the restriction and acceptance of new types of materials such as plastic film and coated polyester fabric.
The 70's witnessed an increase in the export of traditional materials outside the country, as well as inside. Therefore, international fashion came to India long before the MTV culture, with vivid colors, floral prints and bell-bottoms. Synthetics turned trendy and disco culture affected the fashion scenario.
It was in the 80's, when "Ravissante" fashion store opened in Mumbai. At that time garments were retailed at a price of four figures. The 80 was the era of self consciousness and American designers like Calvin Klein became popular. In India too, silhouettes became more masculine and 'salwar kameez' was designed with pads.
With the evolution of the designer shops in Mumbai, the culture of elegant fashion design is a trend among the Indians, with their high price tags. There is no doubt that a garment with a heavy price tag in the final stage of fashion. But clients immediately transformed into the fold of high fashion in which they were convinced that the word "elegant fashion design culture, had to have a higher price.
The garments were sold at unbelievable prices only because the designers had decided themselves noticed by making showy outfits and getting associated with the right shows, celebrities and events.
Later, fashion became competitive events each attempting to outdo the others in the theme, guest list and media. For any newcomer, the business of fashion was the number one professional art that time.
In the 90's, the last decade of the millennium, a drastic move to the couple has returned with ethnic (Today, the ethnic clothing market in India is taken into account Rs. 9.000 million rupees). This led to the decline and recession, the pressure to sell at any price and keep stay in the limelight. With strong competition cut throat and a good understanding of the client, the inevitable happened. The price tags, which once reached a peak, began their journey down.
At that time the crisis is not only lived in the price tags of the clothes, but also in the business of fashion. More models, choreographers, makeup people, stylists and designers ran into your business.
The time of celebration and fun in the fashion scenario in India was not finished with this, but continued. It was a point where it reached a stable level and some from there, at the beginning of the 21 centaury, with new designers and models and some sensitive design, advertising on an accelerated speed.
The fashion industry in India spreads its wings globally
For the global fashion industry, India is a large exporter of fabrics and accessories. Worldwide, India ethnic designs and materials are considered as an important facet of the fashion houses and garment manufacturers. In tissues, while shopping for fashion wear, India also plays a key role as a major player in the field of international fashion.
The strengths of India depends not only on tradition, but also raw materials. World, India is the third largest cotton producer, the second largest producer of silk and fifth largest producer of man-made fibers.
In the international market, the industries of India and clothing fabric have many fundamental aspects that are compatible in terms of profitability for the production, raw materials, rapid adjustment to the sale, and a wide range of choice in the design of clothing as sequins, beads, etc. AARI chikkon or embroidery, as well as cheaper skilled labor. India offers fashions for international fashion houses at competitive prices with shorter delivery time and an effective monopoly on models that includes handmade embroidery - accepted world over.
India has always been considered a default font in the segment of embroidered garments, but the changes of the rupee against the dollar has further reduced prices to attract buyers. So the international fashion houses as things go with, and eventually artisan works are sold at very cheap prices.
As the fabrics market is concerned, the scales available in India can attract and confuse the buyer. A basic expectation of trial in the choice of fabrics is the current trend in the international market. Much of the production tasks take place in parts of the small town of Chapa, in the eastern state of Bihar, a name would never have heard of. Here make the fabric is a family business, the ranges and quality of raw silks beaten here belie the crude production methods and equipment used-tussars phaswas, Matka silk, which is and can be designed. Surat in Gujarat, is the provider of an amazing set of jacquards, moss crepes and georgette scissors - all the fabrics used to make dazzling silhouettes demanded world. Another Indian fabric design that has been specially designed for the fashion history is the "Madras check" originally used for the universal "Lungi" a simple lower body wrap used in southern India, this product has come their way to scarves, blouses, household furniture and almost anything you can imagine.
Recently many designers have started using indigenous traditional fabrics, designs and cuts to enhance their fashion collections. Indigenous ethnic batik design tie, tie and dye and block printing plant is "in" not only in India but around the world.
In India, folk embroidery is always associated with women. It is a form of self-expression, and make designs that represent their culture of origin, their religion and their desires. Women embroider clothes for their personal use, and the persons connected with the pastoral profession prepare embroidered animal decorations, decorative covers for horns and forehead and Kutch in Gujarat Rabaris make some of the best embroidery. Embroidered pieces are performed during festivals and marriages, which is called appliqué work "Dharaniya. One of the major styles of Saurashtra is 'Heer' embroidery, which has dared geometric designs, silk weaving. Mutwa women of the area Banni Kutch are fascinating embroidery where fine embroidery work is carried out designed motifs and mirrors the size of pinheads, the Gracia jats use geometric designs on the yoke of long dresses. On the other hand, the best of quilts appliqué work are also made in Kutch.
Embellishment of garments with bead work is another area where demand in the international market. Accounts are used to make wreaths and other accessories like belts and bags and these patterns is available to bring high fashion too late.
According to a survey, in recent times Indian women have given up their traditional sari worn as western shirts and shorts, as they feel more comfortable in skirts and trousers instead of saris and salwar kameez. It has been observed that women spend only $ 165 million in pants and skirts against 1740 million dollars spent by men on trousers. With more women going out to work, pants (combined) market the brand and the skirt has increased a whopping 27 percent in terms of sales. Women feel that Western clothing is more convenient, especially when working or using public transport. Many corporate offices are also in favor of his employees to wear Western clothes.
In India, Western inspiration is increasing due to the influence of television and film. In addition, shopping malls selling designer clothes have also mushroomed in India and are fascinating to young people. Recently, the clothing design is being promoted through store chains such as the detention of buyers, pants, Westside, businesses, etc, as Raymond and nationals of third countries have also established its exclusive shops of designer clothing, such as , and W.
The market for India's fashion industry
Recently, a report indicates that the Indian fashion industry can increase from net worth of Rs 200 crore from Rs 1,000 crore in the next five to ten years. Currently, the market design is used worldwide amounted to $ 35 billion with a growth rate of 9 percent, with the Indian fashion industry creating just 0.1 percent of the net assets of the industry international level.
According to approximations, the total apparel market in India is estimated at around 20,000 crore rupees. The market size of branded clothing is almost a quarter of this or Rs 5,000 crore. Designer clothes, in turn, covers about 0.2 percent market clothes.
Currently, the largest volume of sales in the designer wear segment is about RS25 crore, with other well known names having less turnovers RS10-15 crore. In view of the prospects for the Indian fashion industry growth, the figures are very encouraging.
The figure on the fashion industry
o The organized market for designer clothing is Rs 250 crore
wear or designer estimates that less than 1 percent of the apparel market
o The global market for designer wear is 5 per cent of the total market clothing
o The global market for designer wear industry is highly dependent on small-scale sector
o Consumers designer clothes have an annual income of Rs 10 lakh-plus. There are 3 lakh such households developing at 40-45 percent
Designer clothes or industry is projected to increase to Rs 1,000 crore for the year 2015.
o More than 81 percent of the population under 45 years of age is fashion conscious.
Many fashion designers and management experts foresee an average growth of around 10-12 per cent for the Indian fashion industry in the coming years. However, the growth rate could be more than 15 percent, if the logistical bottlenecks of infrastructure and other disadvantages are more to come.
India needs more effort to overcome
However, despite the benefits available in India there are also some disadvantages. India is not a significant player in the global market with reference to the marks, due to their inability to add value to products. This is shown by the fact that almost 50 percent of its exports are clothing and apparel, where the added value is essential. In addition, 75 percent of the apparel market is national and non-branded consumer brands in India and very few manage to survive in foreign markets. Obviously, India's market has not taken a firm position and therefore it is difficult to make Indian brands that can compete with global brands in India.
Another reason for poor growth of the fashion industry is the limited experience of the designers and the platform offered. The stems of the insignificance of the fact that most young talent is hired by the biggest names to work on their studies so that the imprint of his work with the seal of the great designers.
Although individual to file is not an alternative option for most young talent, due to limited finances, the name of a novice designer are not at the forefront.
Another thing, when it comes to the ramp, is what designers offer is barely adequate to be used normally. You will see that there are differences between what's on the ramp and what it takes to Page Three crowd. Some believe that fashion is present, but the trend has not changed much, as it is to old to return. We had short kurtas, kurtas long skirts flowing, etc. coming into fashion with only a new variety of designs.
Many management consultants and professionals believe that the Indian fashion industry will be enhanced if the newcomers are paid adequate attention. What they need is more support for their work receives due recognition. According to the consultants and should not be a group of people who choose designers for showcasing according to their work and not your name or have worked before, and therefore, the selection is based solely on the quality. Besides this, the panel of judges should be part of the people of fashion schools rather than the designers.
It was observed that the media-hype around the big designers and blatant commercialism has hindered business in the Indian fashion industry. There is no clear image provides information about the viability of the products. Basically it is just the famous names that you are talking about. What they offer is not for everyday use. The focal point of the entire industry is in marketing. The discussion is only about how much is sold and at what price and nothing about the designs and styles.
Efforts to develop global brands of fashion
It needs innovative designers, a seamless supply chain, control sales and distribution and concentration of quality in dealing with any image. While a few have achieved something in the west covering Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India has not been able to crawl into.
A major reason for India not having success has been its isolation in the fashion system. Each interest group made up of designers, exporters, textile agents and retailers have to meet with government to ensure that the position of Indian fashion is strong in the coming years.
There are various agencies and industry associations that can support the practice of brand building. Many of these agencies require attractive resources and make a global image of Indian fashion rather than independently trying to promote certain brands or textile segments.
Efforts to create strong global image
Large textile players require more and more objective in the market over the activities, while developing a partnership with small medium enterprises (SMEs) groups. Such networks would be a benefit so you can focus on making the demand and brand as well as for groups that focus on quality production.
Efforts to create value networks
After the entry of large retail chains such as Wal-Mart, Gap etc in India, small-scale manufacturers in India, will be very difficult to meet the demands of international buyers if they continue to promote their products individually. Therefore, it is important that value networks are created between large textile and apparel companies in India and manufacturers of small scale, so that the marketing muscle of the major players can be used for receiving large orders, while the big players then assign the orders to the small and medium enterprises according to their history of quality and service. For this to be implemented, it will be vital for organizing information about groups of small and medium enterprises in a perfect way for the supplier selection decisions are made according to information in the long run, only the most efficient small-medium players survive and develop.
Efforts to focus on designers and design
Designers have a crucial role to play in the future of Indian fashion scene. There is, therefore, must be an effective process for the preparation of these designers. This can be done by sponsoring exchange programs with international schools, increasing participations in the fashion capitals of the world, motivation and incubation of companies that offer new designers and rewarding efforts through appropriate design awards.
Even in India, known designers are unable to avail finances well organized resources, since a significant portion of its assets are the talented designers and brands that are not measured in terms of money and therefore it is difficult to judge the value. This has seriously inhibited its development and its ability to increase sales presence throughout the country and abroad. Similarly, there is no systematic approach to the existence of world fashion capitals like Paris, Milan and New York. Because of this, designers have to rely on their contacts and relationships for organizing fashion shows and making retail alliances. The French government and the British government helps designers of their particular countries appreciably in these areas, as we understand that the creation of value through design is the only way to bring out the competitive landscape of the industry the fashion world. The Indian government and related agencies must also accept this aspect of textiles, clothing and fashion industry sincerely if necessary to see India in the global fashion map.
Working in collaboration: designers-corporate efforts
Designers and many organizations can work globally through various models and with many relations. The fashion industry in India has many points of view, but only one of these models, in which a designer creates a business selling his / her own brand through organized retail chains. There are many other models according to the ownership of the trademark and division of operational activities.
Worldwide, many models of collaboration between designers and companies are available. For example, Ralph Lauren has come to an agreement with Jones Apparel for producing and retailing various Polo brands. Likewise, Armani had an agreement with Zegna for production, even when I was competing with them on the market. There are many cases of designer brands that are co-owned by the designers and companies, Gucci, Alexander McQueen and Stella McCartney, Gucci and some of them.
In the end, many design firms have been obtained by companies where designers play an important role in the design elements of the company, but the brand and the organization is fully owned by the company.
The present possession of Calvin Klein by Philips Van Heusen and earlier holdings of Hugo Boss and Valentino by Marzotto are some examples related to this segment. These examples clearly indicate that not only designers find such relationships important to the development, but also find these attractive corporations to increase their profitability and growth. Also deals in India can go a long way in the development of brand values of companies and designers.
Development of clusters
Make a common infrastructure for the operation, the design and sampling, effluent treatment, product testing, etc. can help increase the capacity of groups and significant investments can be made by the group itself rather than any player.
Good management of databases can help in reducing search costs and through data mining, classification of the players can do to make it easier to the procurement process for buyers. Cooperative marketing programs for different groups can also support players to grow in the value chain by mixing their strengths within the group.
Battle of grouping based on the fashion industry is characterized by the Italian industry. The National Chamber of Italian Fashion, for example, supports the development of fashion groups in Milan and Florence, in an organized fashion. Industry of India can learn a lot from Italy because India has a similar group based scattered production base, but has not been able to relate to the design and the ability of the brand.
If the above activities are considered successful, India could have an extraordinary development in the fashion industry, which could increase from negligible size to Rs 8,000 million rupees in the next decade.
Conclusion
In the 50, 60 and 70, the Indian fashion scene colorful and elegant, in the late 20th century he was subjected to fairly and with the beginning of the 21st century that has led and continues to experience growth with many of the spectra colors. Although this industry is growing at a good pace, besides achieving a negligible share in the global market, has yet to make an intense effort to be among the international fashion market in several ways.